Marketing Segmentation - Starbucks

Ref: http://www.netmba.com/marketing/market/segmentation/ Geographic neighborhood: exclusively neighborhoods, any coun filter that drinks umber Size of metropolitan ambit: amount of shops, dictated by population. In roughly lofty populated areas, there are 2 Starbucks remedy crossways the street from each other. Population density: not aware for extremely small towns where their own run correspondent stores. humour: Starbucks works in hot and cold climates, unless thrives on the coasts with its colder and rainy climate. Demographic Age: umber drinking board and up. (but the serving of cold none coffee drinks does not eliminate their children. Primarily 16 - 50 sexual activity: Both genders. Family size: every family sizes, even non married (no family needed) coevals: baby-boomers, Generation X, etc. Income: meat income, wealthy, not the poor. Occupation: every(prenominal) occupations Education: Not an issue. Ethnicity: each culture that avoid s coffee every for cultureal background or sacred reasons pass on not give way Nationality: All Religion: All Social class: purview/Upper. Psychographic Activities: great at sports events (hockey/soccer) Interests: Going for walks with a coffee, first dates, strain concern meetings. Great environment for office staff.

Opinions: People of all horizon come here. Attitudes: No attitude needed. Values: towering lesson values. (Most criminals hate Starbucks... actually I just made that up  ) Behavioralistic Benefits sought: Income $$, through human habits, promise to addict rabb le to the coffee and the experience. (a foll! owing) Usage rate: Some people daily, nigh 2 per week. Brand loyalty: By selling the beans for home, we believe to spread the flavour to others (visitors to the home) User status: potential, first-time, regular, etc. facility to steal: Its only $1.85, most people will try it. Occasions: holidays and events that stimulate purchases, special flavours (eggnog)If you want to ache a full essay, order it on our website: OrderCustomPaper.com

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