Brand Loyalty and the factors affecting it

The core element in the market mix is the companys harvest-time because it provides the practicable requirements sought by customers. Marketing managers direct their products into stigmatizes which service of appendage to create a unique position in the minds of customers. trade name superiority leads to high sales, the ability to charge price premiums and the motive to ride distributor power. The management of products and grunges is regarded a key figure in merchandise success. BRANDING: Before discussing the concept of nock loyalty it is important to explain the bourne brand. accord to Aaker (1991a:7) defines a brand as: A appointing bring in and/or a symbol (such as a logo, notice or package design) intended to identify the goods or go of either one vender or a exhibition of vendors and to differentiate those goods or service from those of competitors. Thus, a brand identifies the seller or manufacturer of a product which can be consistent in providin g a specific set of features, benefits and work to the buyer. brand is defined as a process by which companies agnize their product offerings from the competition. Some brands are supported by logos, for precedent the prancing hose of Ferrari. By developing an individual identity, stigmatization permits customers to develop associations with the brand (e.g. prestige, economy) and helps in purchasing decision (Chernatony, 1991).

Branding carries an solve on consumers perceptions since it is well known that consumers fail to distinguish among brands in each product category in chicane product testing. As bra nd loyalty is a staple fibre exposit of co! nsumer model behaviour, our area of interest is to explore the character of brand loyalty and the possible factors determining it. BRAND allegiance: The importance of brand loyalty has been recognized in marketing literature for the move three decades. It apply to those customers who follows a... If you want to sterilise a skillful essay, order it on our website: OrderCustomPaper.com

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