PLENTY Kitchen Roll Advertising Campaign Essay Example | Topics and Well Written Essays - 750 words

PLENTY Kitchen Roll Advertising Campaign - Essay Example These have a wider use widely because their usage is not limited to the kitchens. In case, you have a problem with cleaning your garage equipment’s, plenty kitchen rolls offer a solution. The idea is to make several layers of paper that can absorb grease from equipment leaving them sparkling clean. The product is usable when  wrapping food before putting it in a lunch box  (Crawford & Freedman, 2010). When planning to go for an outing, then one of the items you should not forget to carry is Plenty kitchen rolls. The reason being, it has outdoor usages that other towels cannot be able to meet as they are usable for first aids in case of a nosebleed. During product value proposition, it is imperative to understand the values or services it can deliver or fail to fulfil in the market. Key competencies are important considerations in value proposition. They outline the strategic advantages customers are most likely to derive from the product. Plenty kitchen roll has notable strategic advantages to its users. It has a honeycomb structure that renders it easy to use. They are ultra-absorbent for use on wet surfaces. The product is durable because they can be intact for a long time. They are applicable in cleaning various surfaces including spills and oil and grease blockages in sinks. An outstanding product value proposition should identify and define the target market and customers’ population. It defines the necessities of potential customers most likely to be served by the product (Rafinejad 2007, p. 84). It helps define how best to attain the customers’ demands. The most eligible customers for the product, Plenty kitchen roll, are domestic chefs. Domestic chefs use the product to clean their kitchen and other unclean surfaces. Operators of restaurants, where cleaning of cooking surfaces is important, also find Plenty kitchen roll useful. A compelling value proposition should outline the various competitors that the product faces in