Competing against walmart Essay Example | Topics and Well Written Essays - 750 words

Competing against walmart - Essay Example Not all the people can be able to afford the prices of the services being offered by the business. That is the major challenge the business is facing. The business is well known for its optical services. Customers are tested for their different sight problems, and then given the rightful spectacles. One can also have their lenses or frames changed. Those are some of the many services offered by the business. The employees of the business work tirelessly to ensure that there is no gap in any of the services provided. Most of the customers of the business are usually children who attend school, and the aged people. Most of the school-going children are usually faced with the sight defect known as the short sightedness, while the aged are usually faced with long sightedness. The business has been able to gain a competitive advantage over the years. It has been able to do so through giving to their customers services that are of a high value. This is one of the aspects that keep the customers coming. The location of the business has also contributed towards creating a competitive edge for the business. The business is different from Wal-Mart in that, unlike the Wal-Mart, the business has been in operation for 10 years and, therefore, it has been able to analyze fully the market environment in which it is operating. It has been able to merge fully into the market environment. The Wal-Mart Optical Center has not been in the market, therefore, it will be difficult for it to gain the knowledge of the market that the business has. Since the Wal-Mart Optical Center is to be launched, it is curial for the business to undergo certain changes in order to uphold its competitive nature in the market. First, the business should be able to offer different range of services on top of what is offering. This will enable the customers to be able to shop around for their preferred choice. The business should also be able to revise